Carter Efe Becomes Africa’s Most-Followed Content Creator on Twitch

Carter Efe Becomes Africa’s Most-Followed Content Creator on Twitch

The landscape of African digital entertainment witnessed a historic shift on Wednesday as Oderhohwo Efe, popularly known as Carter Efe, officially ascended to the position of Africa’s Most-Followed Content Creator on Twitch. This landmark achievement follows a record-breaking livestream collaboration with Afrobeats global superstar Davido, a move that effectively dismantled previous records and signaled a new era for Nigerian streaming culture. By Thursday morning, metrics confirmed that Efe had amassed over 406,000 followers, comfortably surpassing the previous benchmark of 233,000 held by his compatriot and fellow creator, Shank Comics

The surge in numbers was nothing short of meteoric. In the four days spanning the announcement and the eventual broadcast, Carter Efe gained approximately 160,000 new followers, with over 139,000 joining in a single night. The three-hour session peaked at a staggering 83,000 concurrent viewers, setting a new continental record for the most-watched Twitch livestream in Africa. Beyond mere follows, the “Machala” crooner also became the first African creator to cross the 20,000-subscriber threshold on the platform, securing nearly 28,000 active subscribers by the time the stream concluded.

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During the high-energy broadcast, Davido used his global platform to advocate for the streamer’s professional growth, recreating album artwork live and calling out Twitch CEO Dan Clancy to demand a $1 million deal for the creator. The session also featured surprise appearances from international figures; Davido facilitated a live chat with Super Eagles striker Victor Osimhen and even secured an on-the-spot Martell brand ambassadorship for Efe. The entertainment value reached a fever pitch when fellow content creator Enzo made a surprise entrance, challenging Efe to an impromptu boxing match to prove his loyalty to the “30BG” fan base. This blend of music, sports, and raw comedy resonated far beyond Twitch, with a rebroadcast on X (formerly Twitter) attracting an additional 458,000 viewers, proving that the synergy between established music icons and rising digital stars is the new frontier for African global visibility.

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